Reviewing my favourite cosmetics, clothing trends and hair accessories

Friday, 24 February 2017

FRAGRANCE AND ENTREPRENEURSHIP


And to every entrepreneur who each day takes one more step of courage and never gives up their dream. 


This quote, written by Jo Malone, sums up her autobiography perfectly! I was given it as a Christmas present and it's one of the best books I've ever read!

The book is split into 3 different parts each with a different theme (Roots, Wings, Reinvention), and it also features its own 'Pomelo' scented page along with two small sections dedicated to pictures.

From the beginning to the very end of reading, you are bound to become attached to her story and experience her journey. Parting ways with her mother and being diagnosed with cancer are the mountains she has to climb to be able to produce a big brand or reinvent a new one. For any reader, her determination to achieve is what will inspire.

What I like most about her brand is its simplicity. The label is classy, sleek and nothing too fancy! Obviously, the products, including the lotions and scented candles, match up to the quality of a high end brand being represented by the packaging.

Whether you're a young entrepreneur or are keen to build a business, I would highly recommend this book. Her positivity, motivation and words of wisdom have certainly allowed her to succeed, and I think this is something to follow.

For many who love the world of fragrance, the process of producing a fragrance is more complicated than I first thought.

the accord that happens when individual ingredients blend to become a unified scent; or the notes that make up a fragrances composition - a top note (the first impression, the accent that soon fades), the middle (the core and most distinguishable scent), and the base (the longest-lasting essence; the truth left on the skin)

There's no denying that many of us like to smell good. Research shows that fragrance can trigger positive effects, such as happiness, and becomes connected with particular meanings resulting in your sense of smell being able to prompt your memory.

I've certainly been inspired by her desire to achieve and I will certainly appreciate the complexity of any fragrance.

So perhaps this isn't a product recommendation, but a recommendation for reading this book and purchasing some of her products, which I hope to try.

By Sez x
 
SHARE:

No comments

Post a Comment

Blogger Template Created by pipdig